Experience Guide

Our Approach

The first order of business was to strengthen their brands visual appeal. The brands color scheme was originally red, blue and green. We decided to remove green and focus on two colors that represented the brand well and allowed for easy brand-asset design in the future. We went with a strong rich red as our primary color and a slightly muted blue as our accent color. These colors were chosen for the strength and professional feel they stimulate. A san-serif font was chosen for its modern and professional feel as this is a younger company. Titles, links and headers are written in capitalization to represent strength. We selected photos from SRT's asset library that worked with each section. The photos are presented in black and white when along side text to add some visual depth while still maintaing readbility and brand feel.