Project Details
Brand Strengthning / Design / Development
Background
Stanford's Graduate School of Business utilizes a robust learning tool by the name of LEAP360. It is a backend server-side application. We were hired to design and develop a responsive frontend website that married well with the aesthic feel of the LEAP360's backend.
Experience Guide
We used a vibrant orange as our contrasting color to help break up the content. A san-serif font was chosen for its readibility and humanistic qualities. Text and visual elements are spaced enough to be breathable yet distinct in their hierarchy and relation to other elements. Mouse rollover interactions have a soothing smooth transition. We utilized accordian-style navigation for our FAQ section, allowing content to be revealed as desired. This leaves the layout clean and simple to navigate, a philosophy we embrace often.