Project Details
Identity / Strategy / E-Commerce Development
Background
3Hanger Supply is a leading supplier of dry cleaning and laundry goods in the United States. It has been an honor to have worked on their brand since its inception. 3Hanger approached us looking for a brand identity and website to get their business going. Our relationship has led to us helping them land on the first page of Google, move over to a robust e-commerce platform, and strategize online advertising campaigns.
3Hanger Supply was looking for a symbol that would represent the number 3, which is the number of partners invovled, whilst being appropriate to their brand. After some clever tinkering to the shape of a hanger, we noticed that we could easily disguise it into the number three when trimmed and flipped. We encompassed the hanger symbol inside a circle to soften the feel of the brand to something inviting while also giving it the space to express an attention demanding red.
Coming into a market where the previous competitors had been around for over a decade held a challenge for immediate search engine placement for relevant industry keywords. The only solution then is to be considered relevant for such keywords. Through various SEO strategies we were able to rank 3Hanger Supply on the first page of Google results for keywords that funneled into sales. Our research into SEO naturally led to having plenty of insight when laying out an Adwords campaign. We were able to take advantage of extremely targeted keywords that other competitors did not.
In order to accomodate for a growing business, we went with an e-commerce platform that was robust to begin with and had room to grow. Our choice was Magento for its feature rich interface and large community of users who are constantly making improvements.